Senior CRM Strategist

TL;DR

Senior CRM Strategist (Mobile Subscriptions): Designing and implementing high-impact lifecycle marketing strategies for subscription apps with an accent on post-install engagement, retention, churn recovery, and personalized messaging via CRM platforms. Focus on auditing customer setups, building scalable engagement frameworks, conducting experiments, and influencing product integrations based on real-world use cases.

Fully remote (Americas, APAC, EMEA)

Compensation Range: $186K

Company

Remote-first platform for building and scaling in-app subscriptions, processing $10B+ in annual volume and powering 40% of new subscription mobile apps.

What you will do

• Run customer engagements: audit lifecycle setups, design engagement frameworks, advise on messaging, and integrate hirify.global data with CRM platforms for segmentation and personalization.
• Provide product feedback to shape integrations, event triggers, and data payloads based on customer needs.
• Create scalable assets like onboarding templates, churn playbooks, win-back guides, and segmentation frameworks for internal teams and customers.
• Develop educational content including blog posts, webinars, talks, and guides on mobile lifecycle marketing.
• Enable Sales, Customer Success, and Support teams with CRM and retention expertise.

Requirements

• 5-8+ years hands-on in mobile lifecycle marketing or CRM, focused on subscription apps with ownership of retention and LTV targets.
• Deep knowledge of CRM platforms (Braze, Iterable, OneSignal, CleverTap, Customer.io, Airship) for building complex campaigns.
• Experience designing and measuring lifecycle experiments with A/B testing and incremental impact analysis.
• Strong understanding of mobile engagement (push notifications, in-app messaging, email) and privacy impacts.
• Customer-facing communication skills for workshops, presentations, and strategy discussions.
• Experience in remote-first, asynchronous environments across time zones.

Nice to have

• Worked at/with CRM platforms understanding infrastructure side.
• Published content or spoken on mobile retention/lifecycle marketing.
• Experience with subscription apps and hirify.global product.

Culture & Benefits

• Guided by values: Customer Obsession, Always Be Shipping, Own It, Balance.
• Fully remote and flexible work with 4-5 weeks suggested time off annually.
• $2,000 USD workspace setup and $1,000 USD annual learning stipend.
• Competitive equity in Series C startup with 10-year exercise window.