Senior Director, Lifecycle & Retention Marketing (Cybersecurity)

TL;DR

Senior Director, Lifecycle & Retention Marketing (Cybersecurity): Own and scale the global lifecycle and retention engine across privacy and security brands with an accent on maximizing LTV, reducing churn, and accelerating revenue growth. Focus on defining retention strategies, leading CRM and CRO teams, optimizing pricing models, and leveraging AI-driven personalization.

Location: Singapore. Visa sponsorship available for mid-career or above in Singapore and the UK; no sponsorship in the EU; specific requirements for Hong Kong.

Company

World-leading provider of online privacy and security services with millions of customers and a team of 700+ worldwide.

What you will do

• Define and execute end-to-end lifecycle marketing strategy across brands, focusing on onboarding, engagement, renewal, upsell, and winback to maximize LTV and reduce churn.
• Build and lead a team of ~20 in CRM, lifecycle marketing, pricing, and CRO, fostering accountability and experimentation.
• Drive pricing, packaging, and monetization strategies in partnership with Product and Finance.
• Implement AI-powered CRM, personalization, segmentation, and automation at scale.
• Optimize customer journeys through CRO and lifecycle integration across all touchpoints.
• Partner cross-functionally to build a unified retention ecosystem and champion data-driven growth with advanced analytics.

Requirements

• 8–10+ years in lifecycle, retention, or growth marketing in digital, SaaS, or cybersecurity businesses
• Proven track record driving LTV growth, churn reduction, and monetization scaling
• Leadership managing teams of 10+, with organization-building experience
• Deep expertise in CRM, lifecycle marketing, CRO, retention strategy, pricing, and subscription models
• Experience with AI-driven tools, automation, segmentation, analytics, and experimentation
• Hands-on operator and cross-functional collaborator

Culture & Benefits

• High-impact role in a scaling cybersecurity company expanding into new markets and B2B.
• Global team across multiple brands and countries.
• Focus on innovation in privacy, security, and AI-driven customer experiences.