Director of Lifecycle Marketing (CRM)

TL;DR

Director of Lifecycle Marketing (CRM/Growth): Leading lifecycle marketing strategies to increase subscriber acquisition and grow ARPU across a portfolio of family-focused apps with an accent on conversion, activation, and retention programs. Focus on building data-driven personalization frameworks, optimizing CRM channels, and scaling A/B testing programs to drive long-term customer value.

Location: Remote (USA)

Company

hirify.global develops technology to help families manage routines and navigate life transitions through brands like Cozi and FamilyWall.

What you will do

• Develop and lead comprehensive lifecycle strategies for trial activation, conversion, and retention across multiple brands.
• Establish and own lifecycle performance metrics and build reporting dashboards to track growth impact.
• Partner with Product, Design, and Data teams to align roadmaps and implement cohesive customer experiences.
• Execute and optimize email, push, and in-app campaigns using Segment, Iterable, and Databricks.
• Mentor and build a high-performing lifecycle marketing team as the organization scales.

Requirements

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products.
• Proven track record of improving ARPU, LTV, and retention in subscription or freemium mobile app models.
• Expertise with data platforms such as Iterable, Segment, and Databricks.
• Strong background in designing and scaling A/B testing programs.
• Must be based in the USA

Culture & Benefits

• 100% paid medical premiums for employees and 99% for family members.
• 401k with up to a 4% immediate vesting match.
• Comprehensive paid time off including holidays, winter break, and personal days.
• Learning and Development stipend for professional growth.
• Supportive, flexible, and purpose-driven working environment.

Hiring process

• Recruiter interview and Hiring Manager Zoom interview.
• Team interview.
• Case study evaluation.