Manager, Expansion & Vertical Marketing (Cybersecurity)

TL;DR

Manager, Expansion & Vertical Marketing (Cybersecurity): Designing and scaling global expansion and vertical marketing strategies to drive upsell and cross-sell across the cybersecurity portfolio with an accent on product-led growth and industry-specific narratives. Focus on building AI-enabled automation programs and translating market signals into executable GTM plays to accelerate revenue growth within the existing customer base.

Location: Remote (United States). Applicants must have legal authorization to work in the US without requiring employer sponsorship.

Salary: $113,000 – $189,000

Company

hirify.global is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services.

What you will do

• Develop scalable portfolio expansion and cross-sell marketing frameworks for MDR, endpoint, firewall, cloud, and identity products.
• Establish vertical marketing strategies for priority industries by analyzing buyer needs, regulatory pressures, and threat landscapes.
• Design AI-enabled, insight-driven programs using performance data and customer signals to optimize program focus.
• Translate high-level strategies into clear GTM plays and activation frameworks for sales and partner teams.
• Define and monitor success metrics such as attach rates and cross-sell penetration to optimize revenue outcomes.

Requirements

• 4–7+ years of experience in Customer, Growth, or Expansion Marketing.
• Proven track record in owning product-led expansion motions (attach, upsell, cross-sell) in complex product environments.
• Ability to design repeatable programs and scalable execution models with an operational mindset.
• Experience utilizing data and AI-assisted insights for program prioritization and optimization.
• Strong communication skills to translate complex technical products into clear expansion narratives.
• Must be legally authorized to work in the United States.

Nice to have

• Experience in cybersecurity, enterprise SaaS, or a technical B2B environment.

Culture & Benefits

• Remote-first working model as the primary option for most employees.
• Employee-led diversity and inclusion networks focusing on community and advocacy.
• Global wellbeing days and monthly health webinars to support work-life balance.
• Annual charity initiatives, fundraising, and volunteer days for local community support.
• Global fitness and trivia competitions to foster team spirit and mental sharpness.