Performance Creative Lead, US

TL;DR

Performance Creative Lead, US (Paid Social): Build and lead a high-impact US-based performance creative team translating business objectives into localised paid social assets for new customer acquisition with an accent on strategy, execution, testing, and team leadership. Focus on developing compelling short-form videos and static assets for Meta, applying performance metrics like CTR, LTV, CAC, ROAS to guide decisions and rapid experimentation.

Location: Los Angeles, CA, United States (Remote)

Company

Certified B Corp making eco-friendly toilet paper and donating 50% of profits to sanitation projects worldwide, with teams across Australia, Philippines, China, US, UK, and Europe.

What you will do

• Lead creative strategy and goal setting aligned with US customer acquisition objectives.
• Translate business and marketing goals into executable strategies for short-form video and static assets on Meta and other channels.
• Establish rapid testing cadence using paid social trends and performance metrics to inform direction.
• Inspire, mentor, and manage the creative team with radical candor, feedback, and experimentation.
• Co-lead regional learning plans, own production roadmaps, and collaborate with Growth and Paid Media teams.
• Manage priorities, deliverables, and resources for high-impact creative output.

Requirements

• Deep expertise in paid social creative trends and performance marketing, using metrics like CTR, LTV, CAC, ROAS.
• Strong ideation, storytelling, and high-quality social media video portfolio.
• Experience with generative AI tools for creative ideation, variation, and production workflows.
• Proven skills in managing projects, deadlines, people, and performance-driven teams.
• Ability to coach on company values and lead by example to improve creative funnels.

Culture & Benefits

• Certified B Corp with high social and environmental standards (score 125.5).
• Competitive market-informed salaries and global healthcare support.
• Generous paid leave, tailored learning and development opportunities.
• Free toilet paper and high team pride (95% per engagement surveys).
• Focus on purpose-driven work making a global impact on sanitation.