Senior Account Executive, Programmatic

TL;DR

Senior Account Executive (Programmatic): Managing and optimising programmatic campaigns with an accent on achieving client KPIs through strategy, testing, and analysis. Focus on building platform knowledge, supplier relationships, and driving revenue growth via innovative testing and insights extraction.

Location: London, United Kingdom (hybrid, teams in office around four days a week; UK based role requiring right to work in the UK).

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Oversight of campaign implementation, daily optimisation, and QA to meet client objectives and KPIs.
• Create media plans and programmatic strategies aligned with client goals.
• Own elements of testing plans, including planning, execution, and evaluation with innovative ideas.
• Handle client reporting, analyse results for insights, and provide recommendations.
• Drive revenue growth by identifying optimisation opportunities and services.
• Build supplier relationships and maintain financial accuracy in planning and buying.

Requirements

• Passionate about programmatic activation and proactive in expanding knowledge.
• Confidence in core trading platforms: DV360, TTD, and Amazon.
• Analytically minded with aptitude for handling large data sets and identifying trends.
• Excellent verbal and written communication for client and supplier relationships.
• Right to work in the UK.

Culture & Benefits

• Hybrid approach with four days a week in office to foster creativity and collaboration.
• Comprehensive benefits: competitive medical, dental, vision, group retirement plans, significant paid time off.
• Open environment with trust, respect, employee resource groups, and in-office events.
• Commitment to growth, development, and professional networks via WPP global resources.
• Mental health awareness days and preferential partner discounts.