Sr. Digital Marketing Executive

TL;DR

Sr. Digital Marketing Executive: Lead the development and execution of digital marketing strategies that drive brand awareness, engagement, and conversions with an accent on multi-channel campaigns across paid, owned, and earned media. Focus on optimizing paid media campaigns, social media strategies, SEO/SEM, email workflows, and delivering data-driven insights using analytics tools.

Location: Remote

Company

hirify.global builds digital marketing initiatives in tech, SaaS, and startup environments.

What you will do

• Plan, execute, and optimize multi-channel digital marketing campaigns across paid, owned, and earned media.
• Oversee social media strategy and content calendars for LinkedIn, Instagram, X, and YouTube to drive engagement and visibility.
• Manage and scale paid media campaigns using Google Ads, Meta Ads, and LinkedIn Ads with focus on ROI and lead generation.
• Collaborate with content, design, and product teams to create campaign assets, landing pages, and performance-driven creatives.
• Implement SEO/SEM strategies, email marketing workflows, and track performance with Google Analytics, HubSpot, and Meta Business Suite.
• Support event and partnership marketing through digital promotions and provide actionable insights for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Media Sciences, Communications, or related field (Master’s preferred).
• 3–5 years of proven experience in digital marketing, ideally in tech, SaaS, or startup environments.
• Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and marketing automation platforms like HubSpot or Mailchimp.
• Strong knowledge of SEO, SEM, social media strategy, performance analytics, and budget management.
• Excellent communication, project management, and analytical skills to translate data into actions.

Nice to have

• Experience in ecosystem or community-based marketing.
• Experience in B2B marketing.

Culture & Benefits

• Opportunity to stay updated with emerging trends, tools, and best practices in digital marketing.
• Collaborative environment with content, design, and product teams.
• Focus on data-driven decision-making and innovation.