Product Marketing Director (AI)

TL;DR

Product Marketing Director (AI): Driving B2B go-to-market strategy for diagnostic AI solutions in healthcare with an accent on strategic messaging, positioning, and sales enablement. Focus on translating complex AI capabilities into business value, scaling global adoption, and optimizing revenue growth.

Location: Remote (Sydney)

Company

hirify.global is redefining healthcare through diagnostic AI solutions that support clinicians in delivering earlier and more accurate diagnoses to raise the standard of care globally.

What you will do

• Develop core value propositions and messaging frameworks that translate AI capabilities into business value for radiologists and pathologists.
• Design world-class sales enablement programs, including battle cards, sales narratives, case studies, and whitepapers.
• Lead cross-functional product launch planning across Product, Engineering, Sales, and Clinical teams.
• Conduct market research and competitive analysis to identify opportunities in the medical AI landscape.
• Partner with Product and Research teams to ensure market insights drive the product roadmap.
• Collaborate with Brand and Growth Marketing to ensure consistent messaging across all customer touchpoints.

Requirements

• 7–10 years of marketing experience, with at least 6 years specifically in product marketing roles.
• Proven track record in B2B healthcare technology, preferably enterprise software for providers.
• Expert storytelling and content creation abilities with experience building robust enablement programs.
• Demonstrable quantifiable impact on sales pipeline, conversion rates, and revenue growth.
• Experience driving results in fast-paced, ambiguous startup environments.

Nice to have

• Experience marketing enterprise software specifically to physicians, radiologists, or pathologists.
• Background in AI/ML product marketing or emerging technology sectors.
• Deep knowledge of healthcare industry clinical workflows and regulatory environments.
• Account-based marketing (ABM) experience for healthcare enterprise sales.
• MBA from a top-tier business school.

Culture & Benefits

• Yearly L&D budgets, mentoring, hackathons, and secondments supported by a transparent growth framework.
• Flexible work arrangements including WFH options and flexible hours.
• Inclusive and thoughtful policies supporting all family journeys (fertility, parenthood, etc.).
• Opportunity to work with a global team backed by world-class investors.
• Culture built on trust, autonomy, and genuine teamwork.