Senior Demand Generation Partner

TL;DR

Senior Demand Generation Partner (B2B Marketing): Develop and execute integrated campaigns combining strategic communications and demand generation to drive engagement, qualified leads, and pipeline growth with an accent on brand positioning, cross-channel execution, and commercial performance. Focus on optimizing campaign ROI, analyzing performance data, and collaborating with stakeholders on regional and global initiatives.

Location: Hybrid in Lainate (MI), Italy – with possibility of working from home 2 days per week. Italian speaker required.

Company

Fortune 500 global water solutions company with 23,000 employees operating in over 150 countries, advancing sustainable water technologies.

What you will do

• Develop and execute integrated campaigns aligned to business goals, target audiences, and measurable outcomes across digital and traditional channels.
• Adapt global campaigns for regional activation, ensuring messaging consistency and brand alignment.
• Drive lead generation, track performance, and optimize campaigns for improved ROI and efficiency.
• Lead strategic communications, create content for various channels, and support PR/media activities.
• Manage external agencies and collaborate with regional partners on events and joint initiatives.

Requirements

• Excellent English and Italian speaker.
• Proven experience in strategic communications, demand generation, and integrated campaign management.
• B2B marketing experience preferred; strong analytical mindset linking marketing to business results.
• Experience across digital and traditional channels, project management, stakeholder management, and external agencies.
• Excellent writing, content development, and interpersonal skills.
• Bachelor’s degree in Marketing or related field; 5–10 years of relevant experience.

Nice to have

• Experience in or knowledge of the water treatment sector.

Culture & Benefits

• High-impact role at the intersection of brand, communications, and commercial performance.
• Opportunity to work on global and regional initiatives with senior leadership.
• Part of innovative water technology solutions impacting utilities, industrial, residential, and commercial sectors.
• Commitment to inclusion, belonging, and sustainable impact.