Product Marketing Manager (ChiroTouch)

TL;DR

Product Marketing Manager (ChiroTouch): Lead product marketing strategy and execution for a leading chiropractic practice management and EHR platform with an accent on go-to-market, positioning, messaging, and lifecycle marketing. Focus on developing differentiated messaging, supporting product launches, and driving acquisition, retention, and expansion.

Location: Remote eligible, working with colleagues across Eastern and Pacific time zones

Salary: $113,125-127,791 base pay

Company

hirify.global is one of the largest retail-healthcare tech providers in North America, serving 40,000+ clinics worldwide with practice management, EHRs, analytics, and marketing tools for chiropractic, wellbeing, vision, and dental providers.

What you will do

• Lead go-to-market strategy for new capabilities, bundles, and platform enhancements aligned with the product roadmap.
• Develop clear, differentiated positioning and messaging for chiropractic practices across segments.
• Own lifecycle marketing strategy to drive onboarding, adoption, engagement, and customer success.
• Collaborate cross-functionally with Product, Sales, Brand, and Revenue Operations for consistent execution.
• Track campaign performance, provide insights, and support sales enablement with collateral and materials.
• Contribute to campaigns, events, webinars, and customer advocacy to elevate ChiroTouch visibility.

Requirements

• 5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS preferred
• Proven experience in go-to-market strategy, product launches, and lifecycle marketing
• Strong cross-functional collaboration with Product, Sales, and Revenue teams
• Familiarity with marketing automation and CRM platforms like HubSpot and Salesforce
• Excellent communication, storytelling, and organizational skills with a customer-first mindset
• Comfortable presenting to executive leadership and defending decisions with data

Culture & Benefits

• High-energy, collaborative environment focused on bold ideas, big impact, and continuous growth
• Health, dental, vision insurance, paid time off, 401(k) with company match
• Potential for bonuses or equity
• Flexibility to contribute across multiple brands and paths for career development
• Emphasis on curiosity, collaboration, and making a difference in healthcare