Senior Product Marketing Manager - GTM (SaaS AI)

TL;DR

Senior Product Marketing Manager - GTM (SaaS AI): Lead go-to-market strategy and execution for AI-powered features in a SaaS platform for appointment-based self-care businesses with an accent on product positioning, messaging, and cross-functional influence. Focus on translating customer insights into launch campaigns, enabling sales teams, and analyzing performance to drive adoption and revenue.

Location: Fully remote across the United States

Company

Fast-growing SaaS platform serving appointment-based self-care businesses, focused on product innovation and customer impact.

What you will do

• Lead GTM strategy and execution for AI-powered features and marketing tools
• Translate customer, market, and competitive insights into product positioning and differentiated messaging
• Partner with Product, Design, and Growth teams to influence roadmap and feature development
• Create launch materials, campaigns, and enable Sales, Customer Success with storytelling and training
• Identify expansion opportunities, contribute to pricing strategies, and analyze post-launch performance
• Represent the product externally through events and thought leadership

Requirements

• 5+ years of product marketing experience in B2B SaaS environments
• Proven experience launching AI-powered or advanced software products
• Strong ability to define platform-level positioning and vertical SaaS narratives
• Experience leading end-to-end GTM strategies with measurable business impact
• Excellent strategic thinking, communication, stakeholder influence, and cross-functional collaboration skills
• Strong understanding of customer needs, market dynamics, competitive landscapes, and high messaging standards

Nice to have

• Experience in vertical SaaS or service-based industries

Culture & Benefits

• Fully remote work flexibility across the United States
• 401(k) plan with employer match
• Comprehensive medical, dental, vision, and life insurance coverage
• Flexible vacation policy for work-life balance
• Home office stipend and monthly remote work support
• Equity participation, family planning resources, and learning/development benefits