Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing core positioning and messaging for a restaurant scheduling and payroll platform with an accent on AI-driven competitive intelligence and customer research. Focus on building scalable GTM strategies, synthesizing market signals into actionable insights, and aligning cross-functional teams.

Location: Hybrid work environment with offices in Toronto and Saskatoon, Canada

Salary: CAD $90,000–$125,000

Company

A scheduling and payroll platform designed to help restaurant teams thrive, serving over 55,000 restaurants.

What you will do

• Build and maintain core positioning and messaging foundations as the single source of truth.
• Partner with Product, Sales, and Marketing to ensure consistent storytelling across all channels.
• Lead go-to-market (GTM) strategies and communications for impactful product releases.
• Manage end-to-end competitive intelligence using AI to monitor market shifts and shape positioning.
• Conduct regular customer research and use AI to analyze patterns and insights.
• Create AI-assisted workflows to automate repetitive research, win/loss data synthesis, and messaging updates.

Requirements

• Proven experience in Product Marketing within B2B SaaS.
• Track record of owning positioning and messaging for complex or multi-product offerings.
• Strong research instincts and the ability to turn messy data into clear strategic direction.
• Experience influencing cross-functional partners through clarity and trust.
• Concrete experience using AI to transform professional workflows and processes.
• Must be able to work in a hybrid setup in Toronto or Saskatoon.

Nice to have

• Experience with Mixpanel, Looker, or Thoughtspot.
• Background in the restaurant or restaurant technology industry.
• Experience working in a Product-Led Growth (PLG) environment.

Culture & Benefits

• Equity in a Series C, VC-backed SaaS company.
• Comprehensive health and dental benefits and lifestyle spending accounts.
• Flexible vacation policy and a parental leave program.
• '90 Day Shift' program allowing employees to work from almost anywhere for a limited time.
• Modern equipment including the latest Apple tech and a home office setup.
• Professional growth support through coaching, feedback, and development planning.