Director, Demand Generation (Cybersecurity)

TL;DR

Director, Demand Generation (Cybersecurity): Managing global inbound and digital pipeline motions to drive marketing-sourced pipeline growth with an accent on ABM, digital campaigns, and funnel optimization. Focus on scaling enterprise ABM programs, optimizing MQL-to-SQL conversion rates, and integrating AI into marketing workflows.

Location: Must be based in Boston, MA (hybrid, at least 3 days per week in office)

Salary: $167,000–$234,000

Company

The world's largest threat intelligence company serving enterprise security teams and government agencies globally.

What you will do

• Own global demand generation strategy and execution including campaigns, paid media, ABM, SEO, and content calendar.
• Accountable for marketing-sourced pipeline contribution against quarterly and annual targets.
• Lead a cross-functional team across campaigns, ABM, content, and lifecycle marketing.
• Build and scale enterprise ABM programs in close partnership with sales targeting strategic accounts.
• Optimize lead definitions, inbound routing logic, and funnel conversion rates.
• Manage the demand generation budget, including forecasting and performance-based reallocation.

Requirements

• 10+ years of B2B marketing experience, with 5+ years leading demand generation functions.
• Proven track record of owning and hitting marketing-sourced pipeline numbers.
• Proficiency with Marketo, Salesforce, and at least one ABM platform.
• Fluency in applying AI to marketing workflows for optimization and personalization.
• Cybersecurity or technical enterprise B2B background strongly preferred.

Culture & Benefits

• Competitive base salary with incentive compensation and equity.
• Comprehensive medical, dental, vision, and life insurance.
• 401K retirement plan.
• Inclusive work environment with employees from over 40 nationalities.