Digital Growth & Personalization Manager (SaaS)

TL;DR

Digital Growth & Personalization Manager (SaaS): Defining and executing the B2B testing and personalization strategy to optimize customer journeys with an accent on experimentation roadmaps and user behavior analysis. Focus on launching strategic tests, synthesizing customer research into actionable hypotheses, and driving sales cycle efficiency.

Location: Hybrid in Bellevue (WA), Chicago (IL), or Toronto (ON)

Salary: $160,000 — $220,000 USD / $140,000 — $192,500 CAD

Company

A leading identity and access management provider securing AI and human identities through trusted, neutral infrastructure.

What you will do

• Define and execute the test and personalization strategy, refining hypotheses with stakeholders to ensure rigor.
• Build and manage a quarterly testing roadmap grounded in customer research and business priorities.
• Conduct independent research to identify friction points and behavior patterns across the B2B buyer journey.
• Launch and manage tests independently (copy, targeting) and collaborate with engineering on complex builds.
• Analyze results to uncover segment-specific lift and translate findings into strategic iterations.
• Present results to leadership, framing personalization wins as drivers of sales cycle efficiency and UX.

Requirements

• 5+ years of experience in growth, experimentation, or optimization with a track record of managing testing roadmaps.
• Expertise in segmentation, targeting, and personalization campaign management.
• Hands-on experience with testing platforms such as Optimizely, VWO, or Adobe Target.
• Proven ability to communicate strategic recommendations to Directors and Senior Directors.
• Technical literacy regarding data layers, tracking, and personalization frameworks.
• Experience in B2B environments, understanding complex buyer journeys and long sales cycles.

Nice to have

• Familiarity with B2B martech tools like Marketo, Demandbase, or 6sense.
• Experience building data visualizations in Tableau, Looker, or similar tools.
• Background as a strategic advisor to cross-functional teams on user behavior and digital strategy.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Retirement savings plans (401k in the US, RRSP match in Canada).
• Flexible spending accounts and paid leave, including PTO and parental leave.
• Immersive in-person onboarding experience to accelerate impact and connection.
• Global community with a strong focus on well-being, social impact, and talent development.