Commercial Director (B2G)

TL;DR

Commercial Director (B2G): Building and leading the sales and business development function for a Spanish portfolio company with an accent on public sector procurement and tender strategy. Focus on acquiring new public sector clients, managing the LCSP compliance, and scaling the commercial engine from the ground up.

Location: Must be based in or be able to relocate to Madrid, Spain

Company

hirify.global is a global firm that acquires and grows specialized software businesses, helping them modernize through shared AI expertise and operational discipline.

What you will do

• Lead the end-to-end public procurement process (licitaciones) across all levels of Spanish public administration.
• Build and execute a structured new business pipeline targeting public sector institutions.
• Implement CRM discipline, forecasting cadences, and quarterly targets to drive new ARR.
• Introduce structured account management to drive upsell and cross-sell opportunities within the existing client base.
• Lead annual pricing reviews and contribute to the broader commercialization and productization strategy.
• Recruit and develop a commercial team of BDMs and account managers as the business scales.

Requirements

• 7+ years of B2G technology sales experience in Spain with a track record of winning public sector contracts.
• Expert-level knowledge of the Spanish public procurement lifecycle and the Ley de Contratos del Sector Público (LCSP).
• Strong existing network within Spanish public administration.
• Experience building or structuring a commercial function from the ground up.
• Excellent written and verbal communication in both English and Spanish.
• Based in or willing to relocate to Madrid, with availability for regular travel around Spain.

Culture & Benefits

• First dedicated commercial leader role with direct reporting to the CEO.
• Active membership in the senior management team, influencing strategy and product direction.
• Part of a "Great Place to Work" certified organization.
• Opportunity to build a commercial machine rather than inheriting an existing one.