Head of Enterprise Marketing

Location: San Francisco, CA or Remote, US

Salary: $180,000–$230,000 per year

Company

Descript builds an AI-powered video and audio editing tool with a large user community and a product-led growth model.

What you will do

• Co-own upmarket pipeline targets with Sales and build the enterprise demand generation playbook.
• Define the ICP, select target accounts, prioritize verticals, and design account-based campaigns and experiences.
• Develop self-serve-to-enterprise conversion experiments, lifecycle plays, offers, and sequences.
• Build AI-first marketing operations and measurement frameworks covering channel efficiency, conversion rates, and pipeline attribution.
• Partner with Sales, Product, Paid Marketing, RevOps, and Field Marketing on campaigns, pricing, packaging, and deal acceleration programs.
• Establish the enterprise lifecycle program and maintain the annual marketing calendar.

Requirements

• 8+ years of B2B marketing experience, including at least 3 years building or scaling an upmarket or enterprise demand motion.
• Experience at a PLG or product-led company and a track record of driving self-serve-to-enterprise conversion.
• Consumer-to-B2B crossover experience and the ability to market to users who are also buyers.
• Strong analytical skills and experience building measurement frameworks used to guide decisions.
• Experience co-owning pipeline targets with Sales in an accountable, collaborative way.
• Ability to work in San Francisco, CA or remotely from the US.

Nice to have

• Familiarity with modern ABM tooling and CRM/MAP integration.
• Experience building or partnering with AI-native marketing operations and workflows.
• Background in SaaS, media technology, or creative tooling.
• Experience designing and running conversion experiments across PLG funnels.

Culture & Benefits

• Remote work is available, with occasional in-person collaboration opportunities.
• Flexible hybrid arrangements are available for applicable roles.
• Generous healthcare package and 401(k) matching program.
• Catered lunches and flexible vacation time.
• Equal employment opportunity and a focus on diverse backgrounds and perspectives.