Performance Marketing Channel Manager (Fintech)

TL;DR

Performance Marketing Channel Manager (Fintech): Drive customer acquisition by owning paid social channels and scaling efficient growth across TikTok and Meta with an accent on campaign execution, budget management, targeting, and bidding strategies. Focus on running high-volume creative testing, analyzing performance metrics like CPA and ROAS, scaling winners, and collaborating with analytics and growth teams to optimize full-funnel results.

Location: United States (Remote)

Salary: $160K – $200K • Offers Equity

Company

Consumer fintech platform providing banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto, backed by Walmart and Ribbit Capital.

What you will do

• Own day-to-day execution and optimization of paid campaigns across TikTok and Meta (Facebook and Instagram).
• Manage budgets, targeting, and bidding strategies to achieve efficient acquisition based on CPA, ROAS, and conversion goals.
• Run high-volume creative testing in partnership with Social and Creative teams, iterating and scaling top performers.
• Analyze campaign performance, scaling winners and optimizing or pausing underperformers.
• Collaborate with Operations, Analytics, and Growth teams to enhance tracking, attribution, and full-funnel performance.

Requirements

• 5+ years in performance marketing, paid social, or growth marketing in B2C, D2C, or fintech
• Hands-on experience managing and scaling TikTok Ads and Meta Ads campaigns
• Strong analytical skills optimizing toward CPA, ROAS, and conversion metrics
• Proven structured creative testing and translating insights into scalable strategies
• Cross-functional experience with analytics, product, and creative teams
• Drive, proactivity, and builder mindset

Culture & Benefits

• Competitive base salary, stock options, and health benefits from Day 1
• 401(k) with company match
• Remote-friendly (US), flexible time off (FTO)
• High-growth, mission-driven, inclusive culture with real impact
• Fast-paced environment valuing urgency, low ego, and exceptional execution

Hiring process

• Initial Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview
• Offer