Senior Growth Marketing Manager

TL;DR

Senior Growth Marketing Manager (DTC Health): Owning performance and execution of paid acquisition channels like Meta and TikTok with an accent on scaling whitelisting/creator amplification and data-driven optimization. Focus on translating high-level growth targets into channel strategies, managing agencies, and driving CAC efficiency through creative innovation and structured testing roadmaps.

Location: 100% remote-US across all US locations

Salary: $150k-$170k + equity + benefits

Company

hirify.global Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health with a profitable DTC business.

What you will do

• Own day-to-day performance, execution, and optimization of paid channels, focusing on incremental opportunities.
• Manage paid media agency, setting strategy, reviewing performance, and ensuring alignment to growth goals.
• Lead and scale whitelisting/creator amplification program with creative and influencer teams.
• Partner with creative teams to concept, test, and iterate on ad creative.
• Translate growth targets into execution plans including budget allocation, pacing, and forecasting.
• Drive structured testing roadmaps across creative, audiences, and platform features.
• Collaborate on attribution and performance drivers using best available data.
• Stay ahead of platform changes, creator trends, and emerging tools including AI.

Requirements

• 7+ years managing and scaling paid acquisition channels in high-growth DTC environment
• Deep expertise in paid social, especially Meta and TikTok
• Proven record meeting ambitious channel targets and business outcomes
• Highly analytical with ability to turn data into actionable insights on creative, audience, and bidding
• Strong grasp of performance marketing fundamentals like CAC, incrementality, attribution
• Experience managing agencies as team extensions
• Deep understanding of creator-led and whitelisted advertising
• Excellent communicator across creative, influencer, and analytics teams

Culture & Benefits

• Remote-first culture with autonomy, $750 remote setup stipend, $450 quarterly wellness/workplace stipends.
• Comprehensive health benefits: medical, dental, vision, HSA contributions, mental health support with 12 free therapy sessions.
• 401(k) with 100% match on first 3% and 50% on next 2%, fully vested day one.
• Generous leave: 18 weeks parental, 15 vacation, 7 sick, 2 personal, 10 recharge days, 15 holidays.
• Family support with paid transition time post-parental leave.
• Additional perks: pet insurance, learning & development, life/disability coverage.