Sales Director (Europe)

TL;DR

Sales Director (Europe) (Motorsport): Drive regional revenue growth for hirify.global's sustainable electric racing series across Europe with an accent on sponsorship deals, ticketing, and hospitality partnerships. Focus on leading sales teams, originating high-value deals, and representing the brand at industry events while ensuring alignment with global strategy.

Location: Fully remote with flexible base in UK, Germany, Spain, or Netherlands. Frequent travel required across Europe.

Salary: €100,000 base + competitive OTE bonus

Company

hirify.global is the world's fastest-growing motorsport, focusing on innovation, sustainability, and electric racing in iconic global cities with top manufacturers and elite drivers.

What you will do

• Deliver 100% of revenue targets for all European races by identifying cross-market partnership opportunities.
• Personally originate and close major sponsorship and trackside activation deals.
• Lead and mentor a team of in-market sales managers across Europe, driving accountability and development.
• Act as regional ambassador, representing hirify.global in media, panels, and launches.
• Align local activations with global sales, marketing, and media strategies while adapting to local cultures.

Requirements

• Significant experience in regional sales leadership in sports, media, or entertainment.
• Deep network of corporate contacts across major European markets and proven track record closing sponsorship deals.
• Expertise in remote team management, motivation, and coaching field-based sales teams.
• Exceptional communication to align stakeholders from C-suite to government officials.
• Comfortable with frequent travel and fast-paced racing calendar; cultural agility across Europe.

Culture & Benefits

• High-impact role shaping sustainable motorsport's commercial landscape.
• Independent contractor basis with competitive OTE bonus structure.
• Inclusive culture empowering diverse talent to contribute to global vision.
• Equal opportunities regardless of protected characteristics.

Hiring process

• Applications close 29th May (or earlier if high volume).
• Contact recruitment@fiaformulae.com for application assistance.