Consumer Insights Manager (CPG)

TL;DR

Consumer Insights Manager (CPG): Present complex consumer insights to executives including CEO to shape product development and marketing strategies with an accent on storytelling and strategic influence. Focus on identifying unmet needs, executing research plans, translating feedback into innovations, and developing a high-performing team.

Location: Hybrid (in-office 3 days a week) in Needham, Massachusetts, United States

Salary: $89,700 - $155,500 USD

Company

hirify.global is a global product design and technology company with a diversified portfolio of lifestyle solutions powered by Shark and Ninja brands, headquartered in Needham, Massachusetts.

What you will do

• Present insights to executives including CEO, CCO, and EVPs to influence product and marketing strategies.
• Act as consumer advocate by identifying unmet needs and guiding early-stage product development.
• Translate consumer feedback into actionable recommendations for product features and offerings.
• Develop, manage, and execute research plans aligned with budgets and goals.
• Operate as subject matter expert, synthesizing data into strategic narratives.
• Build and mentor a high-performing team for ongoing growth.

Requirements

• Willingness to be in-office 3 days a week to foster collaboration and impact.
• Bachelor’s degree in Marketing, Psychology, or relevant quantitative field.
• 5–10 years of consumer research experience.
• Deep expertise in qualitative and quantitative methodologies including Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.
• Proven ability to moderate focus groups and conduct one-on-one interviews.
• Experience with IHUTs and online/in-store shelf assessments.

Nice to have

• CPG industry experience.

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, high performance, and pushing boundaries.
• Competitive benefits: medical/dental/vision insurance, HSA with company contribution, 401(k) with matching, PTO, parental leave, and more.
• Employee stock purchase program, product discounts, referral bonuses, wellness programs.
• High-impact learning programs for personal and professional growth.
• Commitment to Diversity, Equity, and Inclusion with support for authentic selves and career acceleration.