Consumer Insights Manager (CPG)

Location: Hybrid (in-office 3 days a week) in Needham, Massachusetts, United States

Salary: $89,700 - $155,500 USD

Company

hirify.global is a global product design and technology company with a diversified portfolio of lifestyle solutions powered by Shark and Ninja brands, headquartered in Needham, Massachusetts.

What you will do

• Present insights to executives including CEO, CCO, and EVPs to influence product and marketing strategies.
• Act as consumer advocate by identifying unmet needs and guiding early-stage product development.
• Translate consumer feedback into actionable recommendations for product features and offerings.
• Develop, manage, and execute research plans aligned with budgets and goals.
• Operate as subject matter expert, synthesizing data into strategic narratives.
• Build and mentor a high-performing team for ongoing growth.

Requirements

• Willingness to be in-office 3 days a week to foster collaboration and impact.
• Bachelor’s degree in Marketing, Psychology, or relevant quantitative field.
• 5–10 years of consumer research experience.
• Deep expertise in qualitative and quantitative methodologies including Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.
• Proven ability to moderate focus groups and conduct one-on-one interviews.
• Experience with IHUTs and online/in-store shelf assessments.

Nice to have

• CPG industry experience.

Culture & Benefits

• Outrageously Extraordinary mindset focused on innovation, high performance, and pushing boundaries.
• Competitive benefits: medical/dental/vision insurance, HSA with company contribution, 401(k) with matching, PTO, parental leave, and more.
• Employee stock purchase program, product discounts, referral bonuses, wellness programs.
• High-impact learning programs for personal and professional growth.
• Commitment to Diversity, Equity, and Inclusion with support for authentic selves and career acceleration.