Associate Manager, Consumer Insights (Innovation)

TL;DR

Associate Manager, Consumer Insights (Innovation): Executing qualitative and quantitative consumer research for Nature Made’s innovation pipeline with an accent on consumer co-creation, concept testing, and actionable business recommendations. Focus on synthesizing primary and syndicated data, evaluating product concepts and positioning, and designing iterative research approaches that guide cross-functional innovation decisions.

Location: Onsite in West Hills, California, United States. Immigration sponsorship or support is not available, including support for the Form I-983 STEM OPT training plan.

Salary: $80,000–$133,000 national target base pay; $88,000–$146,000 for California and New York metro candidates. Additional compensation may include an annual performance bonus.

Company

hirify.global develops vitamins, supplements, and wellness products, including the Nature Made brand.

What you will do

• Execute qualitative and quantitative research to answer innovation business questions and uncover consumer insights.
• Develop learning plans based on hypotheses, iterative testing, and clear research objectives.
• Coordinate co-creation, ethnographies, focus groups, concept testing, and product testing with internal teams and external agencies.
• Partner with Innovation, Marketing, R&D, and Commercial teams from opportunity identification through concept refinement.
• Combine primary research, syndicated data, social listening, trend analysis, and secondary research to identify emerging needs.
• Translate findings into recommendations for product concepts, positioning, claims, packaging, and consumer experiences.

Requirements

• Bachelor’s degree required; a Master’s degree in Marketing, Market Research, Business, Psychology, or a related field is preferred.
• 3+ years of relevant experience, or 5+ years without an advanced degree, in Consumer Insights, Market Research, Shopper Insights, Consumer Strategy, or a related field.
• Experience supporting innovation-related consumer research and managing multiple projects in a dynamic environment.
• Experience designing, executing, analyzing, and synthesizing qualitative and quantitative research, including tools such as Qualtrics or MyTake.
• Experience working with research suppliers and external agencies; familiarity with syndicated data sources such as Circana, Nielsen, or IRI.
• Strong analytical, communication, presentation, storytelling, business acumen, PowerPoint, and Excel skills.

Nice to have

• Experience in a CPG, Health & Wellness, or consumer research agency environment.
• Master’s degree in a relevant discipline.

Culture & Benefits

• Growth-oriented environment focused on curiosity, experimentation, learning, and career development.
• Medical, dental, and vision benefits.
• 401(k) matching and wellness benefits.
• Annual performance bonus opportunity and employee recognition programs.
• Total Rewards package supporting employee and family health and well-being.