Director, Consumer Insights (CPG)

Location: Onsite in West Hills, California, United States. This role does not provide immigration sponsorship or support, including for the STEM OPT Form I-983 training plan.

Salary: $187,000–$311,000 annual base pay for candidates in California and the New York metropolitan area. The total rewards package may also include an annual performance bonus and benefits.

Company

hirify.global develops vitamins, supplements, and wellness products, including the Nature Made brand.

What you will do

• Develop enterprise consumer, shopper, category, and industry insights that support brand, innovation, category, and go-to-market decisions.
• Own priority research initiatives from business-question framing and methodology design through synthesis, recommendations, and stakeholder alignment.
• Convert research findings, market signals, POS, panel, shopper, category, and syndicated data into executive-ready narratives and clear actions.
• Guide brand equity tracking, brand health measurement, advertising and communication testing, innovation assessment, and consumer foresight.
• Partner with Marketing, Sales, Innovation, Commercial, Category, and executive stakeholders to shape strategic decisions.
• Lead, coach, and develop a six-person Consumer Insights team while improving methods, standards, and delivery quality.

Requirements

• 10+ years of progressive experience in Consumer Insights, Market Research, Brand Strategy, Shopper Insights, or related leadership roles, preferably in CPG or another consumer-led industry.
• 5+ years of people leadership experience, including management of senior talent or managers.
• Experience advising and presenting to VP- and SVP-level stakeholders in executive forums.
• Deep expertise in consumer and shopper behavior, brand equity, advertising research, innovation testing, go-to-market insights, and foundational consumer research.
• Proficiency in qualitative and quantitative research, learning-plan design, data interpretation, executive communication, and cross-functional project leadership.
• Must be eligible to work in the United States without immigration sponsorship or support.

Nice to have

• Experience in consumer health, food and beverage, beauty, wellness, or related categories.
• Experience applying emerging research methods, AI-enabled tools, cultural trends, and new approaches to improve decision-making.

Culture & Benefits

• Growth-oriented environment with opportunities to learn from industry pioneers and shape an individual career path.
• Culture that encourages curiosity, experimentation, and continuous learning.
• Total Rewards package including medical, dental, vision, 401(k) matching, wellness benefits, and a recognition program.
• Annual performance bonus may be included in the overall compensation package.