VP of Marketing (Music/Creator Economy)

TL;DR

VP of Marketing (Music/Creator Economy): Leading the 360 marketing and social strategy to attract artists and brands to a music distribution marketplace with an accent on culturally relevant social presence and brand growth. Focus on scaling a content engine, optimizing acquisition targets (CAC), and unifying the brand narrative across product and creative teams.

Location: Based in Brooklyn, New York (Hybrid: 4 days in-office, 1 day remote)

Salary: $225,000 - $265,000

Company

hirify.global is a music distribution marketplace connecting independent artists, brands, and fans, backed by Alphabet, Andreessen Horowitz, and Apple.

What you will do

• Develop and scale a social-first marketing strategy that aligns with real-time pop culture and fandom.
• Execute a 360 marketing strategy to acquire and retain artists and brand licensors.
• Manage the marketing budget, hitting acquisition targets and efficiency benchmarks (CAC).
• Refine brand identity, PR, and paid media strategies across digital and offline channels.
• Collaborate cross-functionally with product, engineering, and creative teams to unify the brand narrative.

Requirements

• 10+ years of marketing leadership with deep expertise in social media.
• Proven track record of scaling consumer mobile, web, or enterprise-SaaS products.
• Experience managing qualitative and quantitative customer research.
• Strong leadership skills in recruiting and developing world-class marketing teams.
• Must be based in Brooklyn, NY to comply with the hybrid work arrangement.

Nice to have

• Experience in the music industry or creator economy.
• Background in marketplace dynamics.
• International marketing experience.
• Experience collaborating with internal or external creative agencies.

Culture & Benefits

• Work alongside a high-profile team with backgrounds from YouTube, Facebook, and Uber.
• Compensation includes bonus and stock options.
• 401(k) match.
• Hybrid work environment with a focus on creative collaboration.