Sales Manager (FMCG)

TL;DR

Sales Manager (FMCG): End-to-end ownership of business operations in Belgium and Luxembourg with an accent on commercial strategy and sustainable growth. Focus on deepening relationships with key retailers, leading complex negotiations, and managing P&L performance.

Location: Hybrid setup. Must live in Belgium or have strong roots in the market. Travel to Antwerp and Amsterdam HQ required.

Salary: €78,000 - €98,000 per year

Company

An impact company committed to ending exploitation in the cocoa industry by creating a fair and transparent supply chain.

What you will do

• Drive the Belux commercial strategy by translating market and shopper insights into clear growth plans.
• Develop long-term senior partnerships with key retailers such as Carrefour, Delhaize, and Colruyt.
• Lead complex negotiations regarding pricing, assortment, and trade terms for win-win outcomes.
• Own the full sales cycle, including forecasting, budgeting, promotional planning, and in-store execution.
• Manage financial performance, including revenue growth, contribution margin, and P&L decisions.
• Lead and develop the Belux setup, managing a direct report and coordinating external field sales teams.

Requirements

• 7+ years of experience in commercial leadership roles, ideally within FMCG or the food industry.
• Proven ability to own and grow a market with strong financial accountability and P&L management.
• Fluency in Flemish/Dutch, French, and English is essential.
• Demonstrated experience negotiating with major retail buyers and procurement teams.
• Entrepreneurial mindset with a track record of scaling businesses from the ground up.
• Must be based in Belgium or have strong roots in the Belux market.

Culture & Benefits

• Competitive salary including holiday pay and end-of-year premium.
• Generous L&D budget, training programs, and regular coaching.
• Minimum of 28 holidays and lunch vouchers.
• Company car provided.
• Inclusive work environment with inspirational team updates and unlimited chocolate.