Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Building hirify.global's demand generation engine to drive qualified pipeline for age-verification infrastructure with an accent on ABM, multi-channel campaigns, and marketing automation. Focus on translating complex regulatory topics into commercially compelling narratives for enterprise buyers in gaming, AI, and social platforms.

Location: United States, Singapore or Remote

Company

hirify.global is building a privacy-first compliance and age verification infrastructure (the Age Layer) to help digital platforms manage age restrictions globally.

What you will do

• Develop and execute multi-channel demand generation campaigns to drive qualified leads and revenue.
• Build targeted ABM strategies for enterprise prospects in gaming, AI, and social media.
• Create and manage campaign assets including webinars, email sequences, and landing pages.
• Own Hubspot-based marketing operations and channel attribution reporting.
• Collaborate with Sales, Product, and Policy teams to align messaging with buyer pain points.
• Implement AI-assisted workflows to scale campaign production and personalization.

Requirements

• 6-10 years of B2B marketing experience in demand generation or growth.
• Proven track record in B2B SaaS, infrastructure, or compliance/security sectors.
• Expertise in Hubspot and AI tools (e.g., Claude) for orchestration and reporting.
• Experience running multi-channel campaigns (Paid, Email, Events, ABM).
• Strong analytical skills for funnel conversion and pipeline reporting.
• Proficiency in English is required.

Nice to have

• Experience marketing to gaming, AI, or EdTech companies.
• Background in developer platforms, APIs, or identity products.
• Experience building demand generation programs at Series A to C stage companies.
• Proven success marketing across both US and APAC regions.
• Event marketing or production experience.

Culture & Benefits

• Competitive startup salary and Employee Stock Ownership Plan.
• Comprehensive family health, dental, and vision coverage, including mental health support.
• Remote-first autonomy with a trust-based, low-politics working culture.
• Direct collaboration with Founders and GTM leadership.
• Professional development through real ownership over a company function.