Demand Gen Senior Manager (EdTech)

TL;DR

Demand Gen Senior Manager (EdTech): Leading the end-to-end demand engine to drive a high-velocity pipeline for new business with an accent on ABM programs, digital marketing, and sales enablement. Focus on architecting a sophisticated demand generation foundation and executing multi-channel campaigns in a fast-paced startup environment.

Location: Hybrid (New York City)

Salary: $160,000 – $210,000

Company

Kira is transforming how people learn by using AI to empower teachers to deliver personalized learning at scale.

What you will do

• Drive marketing-sourced pipeline through events, digital initiatives, and website conversions.
• Lead end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, and field events.
• Partner with the BDR Manager to build outbound playbooks integrated with marketing campaigns.
• Collaborate with PMM, Content, and Customer Marketing leads to deliver high-quality assets and insights.
• Serve as the lead administrator for HubSpot Marketing Hub, managing lead scoring and strategy dashboards.
• Utilize AI tools to scale campaign production and increase team efficiency.

Requirements

• At least 5 years of experience owning and leading demand generation functions.
• Proven track record in B2B SaaS, specifically within enterprise or platform marketing.
• Technical proficiency in Salesforce or HubSpot CRM and marketing automation tools.
• Ability to thrive in a fast-paced startup environment.
• Must be based in New York City for hybrid office attendance.

Culture & Benefits

• Medical, dental, vision, and life insurance with 100% coverage of employee premiums.
• Competitive compensation package including equity.
• Flexible PTO policy and observed company holidays.
• Daily DoorDash credit for lunch.
• Dog-friendly office environment.