Vice President, Marketing (Insurtech)

TL;DR

Vice President, Marketing (Insurtech SaaS): Develop and execute comprehensive marketing strategy aligned with growth objectives to drive market awareness, pipeline generation, and brand differentiation with an accent on demand generation, brand stewardship, and operational efficiency. Focus on leading inbound/outbound campaigns, scaling marketing operations, and aligning cross-functionally with Sales, Product, and leadership.

Location: Remote (U.S.)

Salary: $210,000 - $250,000 USD

Company

hirify.global modernizes the life insurance and annuity industry by providing digital products that empower carriers, agents, employees, and customers across distribution channels.

What you will do

• Develop and execute end-to-end marketing strategy including brand, demand gen, communications, events, content, and sales enablement.
• Partner with Sales, Account Management, Product, and executives to drive pipeline, account expansion, customer engagement, and positioning.
• Lead demand generation across inbound, outbound, ABM, partners, events, and digital campaigns.
• Own marketing operations, budgeting, forecasting, KPIs, and ROI measurement.
• Oversee content creation, website strategy, sales materials, and creative direction for campaigns.
• Build scalable processes and lead a lean team of marketers and agency partners.

Requirements

• 12+ years in B2B SaaS marketing, preferably insurtech, fintech, or regulated industries.
• Proven strategic and hands-on execution in high-growth environments.
• Experience partnering with Sales and Account Management for business outcomes.
• Strong knowledge of demand gen, ABM, lifecycle marketing, and brand development.
• Operational skills in budgets, forecasting, KPIs, and analytics.
• Familiarity with Salesforce, HubSpot, and marketing tech stacks.

Nice to have

• Experience in insurance or financial services.

Culture & Benefits

• Lean, high-performing team environment honoring effort, intelligence, and best ideas.
• Collaborative culture focused on truth, innovation, accountability, and impact.
• Equal Opportunity Employer committed to diversity.