Director, Revenue Marketing (Legal Tech)

TL;DR

Director, Revenue Marketing (Legal Tech): Own quarterly pipeline targets, ABM strategy, and demand generation for AI-powered legal operations platform with an accent on marketing-sales alignment, AI agent deployment, and tech stack management. Focus on forecasting pipeline variance, improving SAL-to-SQL conversion, and leading cross-functional marketing teams.

Location: Remote - USA

Salary: $150,000 - $175,000 a year + 10% bonus

Company

Redefining legal operations through AI-centric platform streamlining enterprise legal management, matter management, spend management, and contract lifecycle processes.

What you will do

• Own quarterly and annual pipeline targets aligned to sales quota, including marketing-sourced contributions and forecasting with weekly variance reporting.
• Partner with sales on Top 100 and Mid-Market ABM account plans, running integrated quarterly planning for targets, plays, channels, content, and measurement.
• Set team operating rhythm with weekly pipeline reviews, bi-weekly retrospectives, and monthly performance reviews; deploy AI agents for account briefing, content atomization, pipeline hygiene, and workflow audit.
• Drive marketing-sales alignment via feedback loops, SFDC Engagement Cockpit rules, SAL-to-SQL accountability, and Acceleration Plan execution.
• Manage day-to-day tech stack including HubSpot, HG Insights, ZoomInfo Marketing, Metadata.io, and SFDC; evaluate new AI tools quarterly.
• Lead direct reports across Campaign Management, Paid Media, Content Operations, and Field Marketing, establishing cadence, accountability, and mentoring.

Requirements

• 8+ years in B2B marketing with 4+ years owning pipeline as primary metric
• Direct experience running ABM-first marketing at B2B enterprise software company ($50M-$300M ARR)
• Proven track record managing 5+ marketing professionals across campaign, paid, content, field specialties
• Demonstrated SAL-to-SQL or equivalent funnel-conversion improvement at scale
• Deep fluency in SFDC, HubSpot (or equiv. MAP), HG Insights/6sense/Demandbase, ZoomInfo, Metadata.io or equiv. ABM tools
• Demonstrated AI/agent fluency with built/operated AI workflows delivering productivity/quality lift
• Experience partnering with sales/SDR leadership on shared pipeline accountability

Nice to have

• Legal tech, ELM, CLM, or adjacent enterprise B2B experience
• Experience shifting from MQL to account-engagement model
• Prior experience with Reddit Ads, programmatic content syndication, or emerging channels
• Experience in CRO-led GTM organization

Culture & Benefits

• Comprehensive health coverage with three medical options, dental, vision, and employer HSA contributions.
• 401(k) with 100% match on first 3% and 50% on next 2% of contributions.
• Flexible PTO, 7 sick days, 9 paid holidays, paid family leave for parents and caregivers, surrogacy/adoption reimbursement.
• 100% employer-paid life and disability insurance, voluntary benefits including pet insurance.
• Tax-advantaged accounts: Healthcare FSA, HSA, dependent care FSA.
• One paid volunteer day annually.