Marketing Operations Lead

TL;DR

Marketing Operations Lead (AI SaaS): Own converting demand into pipeline, design lifecycle routing and scoring systems, and drive funnel performance with an accent on automated AI-driven GTM workflows. Focus on translating signals into outbound actions, building scalable systems, and partnering across Marketing Sales RevOps Engineering.

Location: San Francisco; New York City

Company

hirify.global is the AI observability platform connecting evals and observability in one workflow to give builders visibility into AI behavior in production and tools to improve it. Used by teams at Notion, Stripe, Zapier, Vercel, and Ramp.

What you will do

• Own demand to pipeline conversion: define targeting, engagement timing, and lead movement from Marketing to SDR to Sales.
• Design lifecycle, routing, and scoring systems for MQLs, PQLs, ICP segmentation, and lead routing to maximize conversions.
• Build systems and timing for prospect and customer outreach across lifecycle stages and account segments.
• Translate product, intent, and campaign signals into outbound, nurture, and sales handoffs.
• Drive funnel performance: identify gaps, improve conversions, and provide visibility into pipeline drivers and ROI.
• Automate GTM workflows with AI to reduce manual work in campaigns, events, and lifecycle management.
• Partner with Marketing, Sales, RevOps, and Engineering to align execution, measurement, and planning.

Requirements

• 7–10+ years in Marketing Ops, Growth Ops, or Revenue Operations in high-growth B2B SaaS.
• Proven scaling of marketing ops systems at growing company (e.g., $10M → $50M+ ARR).
• Player-coach: designed and implemented lifecycle systems, routing, scoring, automation hands-on.
• Experience operating at scale with growing GTM org and robust systems.
• Strong technical skills in automation, workflows, integrations, marketing systems (CRM, lifecycle tools, enrichment).
• Translate data/signals into GTM programs beyond reporting.
• Familiarity with AI/automation tools for GTM; strong stakeholder management.

Nice to have

• PLG or hybrid PLG/SLG experience.

Culture & Benefits

• Medical, dental, and vision insurance.
• Daily lunch, snacks, and beverages.
• Flexible time off.
• Competitive salary and equity.
• AI Stipend.