User Acquisition Analyst (Fintech)

TL;DR

User Acquisition Analyst (Fintech): Own analytics for paid user acquisition across channels and platforms with an accent on measurement, attribution, and optimization for subscription growth. Focus on building end-to-end performance visibility, using AI tools for insights, detecting anomalies, and driving decisions on CAC, ROAS, LTV, and payback.

Tel Aviv, onsite

Company

Leading global financial news and data platform with 60 million monthly unique visitors and over 250 employees worldwide.

What you will do

• Own analytics for paid user acquisition across channels (paid search, social, display, affiliates) and platforms (web, iOS, Android).
• Build end-to-end performance visibility from click to renewal/retention.
• Develop attribution models, detect cross-channel cannibalization, and conduct incrementality tests.
• Use AI tools to accelerate analysis, detect patterns/anomalies, and generate insights.
• Leverage platform-native analytics (Google Ads, Meta, DSPs) to diagnose campaign performance.
• Monitor KPIs (CAC, ROAS, CVR, LTV, payback), detect issues, and partner with UA managers for optimizations.
• Deep dive into funnel drop-offs, design A/B tests, and create executive-ready reports with visualizations.

Requirements

• 4+ years in paid acquisition or performance marketing analytics from a subscription-driven product company.
• Strong understanding of paid channel mechanics, attribution, and subscription outcomes (paywall funnels, LTV, churn).
• Excellent SQL skills for large datasets, funnels, cohorts, and segmentation.
• Strong analytical thinking and communication to explain insights to stakeholders.
• Familiarity with AppsFlyer and app user acquisition.

Nice to have

• Mixpanel for funnels, cohorts, and retention.
• Familiarity with fintech or financial products.
• Experience with mobile measurement (MMPs, SKAN), experimentation frameworks.
• Working with high-traffic consumer products and complex journeys.

Culture & Benefits

• Challenging assignments in a local and international environment.
• High-energy working environment with excellent benefits.
• Self-motivated, meticulous, creative, proactive team culture.