Field Marketing Manager, Public Sector (Cybersecurity)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Field Marketing Manager, Public Sector (Cybersecurity): Leading marketing efforts targeting the North American public sector (Federal, SLED) to drive brand awareness and pipeline growth with an accent on lead generation, ABM, and sales enablement. Focus on designing integrated regional marketing plans, executing industry events, and localizing messaging for government and education audiences.
Location: Remote (United States)
Salary: $130,000 – 160,000
Company
is a global cybersecurity company providing a comprehensive, open, and native platform to protect organizations from advanced threats using AI and automation.
What you will do
- Design and implement integrated marketing plans for the North American Public Sector market aligned with sales objectives.
- Drive lead generation and pipeline growth through digital marketing, webinars, virtual events, and account-based marketing (ABM) initiatives.
- Plan and manage participation in industry trade shows, conferences, workshops, and executive briefings.
- Act as the primary marketing liaison for the Public Sector sales team to ensure seamless lead handoff and follow-up.
- Adapt corporate messaging and develop localized content, such as case studies and white papers, for US and Canada audiences.
- Manage regional budgets and track KPIs to report ROI and pipeline contribution to leadership.
Requirements
- 5+ years of experience in B2B marketing within the enterprise technology sector.
- 2+ years of proven experience marketing specifically to the Public Sector (Federal, SLED) in North America.
- Experience with marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
- Demonstrated success in executing integrated campaigns that drive measurable pipeline and ROI.
- Must be based in the United States.
- Ability to travel within North America as required.
Culture & Benefits
- Medical, dental, and vision coverage.
- Retirement plans.
- Paid time off and paid parental leave.
- Flexible work hours.
- Support for community involvement.
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