Director of Cross-Sell & Upsell (SaaS)

TL;DR

Director of Cross-Sell & Upsell (SaaS): Leading expansion revenue strategies and managing high-value accounts for a global fitness software provider with an accent on cross-sell/upsell playbooks and account growth. Focus on building repeatable GTM motions, coaching a team of account managers, and deepening partnerships with top-tier clients.

Location: Remote (Must be based in the United States)

Salary: $155,200 - $190,000 USD annually

Company

hirify.global is the world's leading software provider for fitness businesses, supporting over 30,000 clubs and 40 million members through a scalable, data-driven platform.

What you will do

• Lead and coach a small team of Account Managers across gym and studio segments to exceed engagement and activity goals.
• Personally manage and grow relationships within the top 50 accounts, overseeing the full expansion sales cycle.
• Develop repeatable GTM playbooks and strategies to standardize cross-sell and upsell motions across the client base.
• Conduct value-driven quarterly business reviews to position the company as a strategic growth partner.
• Collaborate with Partnerships, Marketing, and Client Success to align priorities and improve client satisfaction.
• Provide commercial insights to influence product development, pricing strategies, and market segmentation.

Requirements

• 8–12 years of experience in B2B SaaS, specifically in expansion sales, upsell/cross-sell, or strategic account management.
• Proven experience leading and developing team members while simultaneously managing a personal book of business.
• Strong ability to build structured, repeatable sales motions and operational playbooks.
• Proficiency with CRM systems, with a strong preference for Salesforce.
• Excellent communication skills and the ability to engage diverse client stakeholders.
• Must be based in the United States for the specified compensation package.

Nice to have

• Experience within the fitness, wellness, or health-tech SaaS space.
• Experience operating within multi-product SaaS environments.

Culture & Benefits

• Flexible work-life balance with an open PTO policy and collective quarterly "Days of Disconnect".
• Comprehensive health coverage including medical, dental, and vision insurance.
• Inclusive family support with Parental and "Pawternity" leave.
• Wellness focus via a quarterly fitness reimbursement (Best Life Perk) and a premium Calm App subscription.
• A value-driven culture emphasizing a growth mindset, respect, and professional development.