Senior Manager, Demand Generation (SaaS)

TL;DR

Senior Manager, Demand Generation (SaaS): Designing and executing integrated, full-funnel campaigns to drive pipeline and revenue for a global IoT leader with an accent on outcome-driven demand generation and B2B buyer journeys. Focus on building a high-velocity demand gen function, optimizing multi-channel execution, and implementing AI-enabled marketing workflows.

Location: Hybrid in Oakville, Ontario, Canada

Salary: $116,200 - $155,000 CAD

Company

Global leader in IoT and connected transportation providing web-based analytics and an open platform to help businesses optimize fleet management and sustainability.

What you will do

• Own the full-funnel demand generation strategy from awareness and consideration through to pipeline revenue.
• Lead a team of campaign professionals to transform marketing from activity-based to outcome-driven.
• Design integrated campaigns tailored for modern B2B buyer cycles, including AI-influenced research and digital-first discovery.
• Coordinate multi-channel execution across paid media, email, content syndication, webinars, and ABM.
• Establish a campaign measurement framework to track pipeline contribution, conversion rates, and ROI.
• Drive the adoption of AI-enabled marketing tools and workflows to increase operational speed and scale.

Requirements

• 8–12 years of B2B marketing experience, with 4–5 years specifically in demand generation or integrated campaigns within tech/SaaS.
• Proven track record of building or transforming a demand generation function and leading high-performing teams.
• Hands-on experience with Salesforce and marketing automation platforms such as Marketo or HubSpot.
• Strong performance marketing instincts focusing on conversion rates and revenue efficiency.
• Bachelor's degree in Marketing, Business, or a related field (MBA highly valued).
• Must be based in Oakville, Ontario, Canada.

Culture & Benefits

• Flexible hybrid working model supporting both in-person and virtual work.
• Home office reimbursement program.
• Comprehensive medical and dental benefits.
• Retirement savings program and electric vehicle purchase incentive program.
• Baby bonus and parental leave top-up program.
• Inclusive work culture with online learning and networking opportunities.