Group Product Marketing Manager (AdTech)

TL;DR

Group Product Marketing Manager (AdTech): Leading go-to-market strategies and sales execution for high-impact revenue products within Snap’s Core/API solutions with an accent on monetization and platform strategy. Focus on synthesizing advertiser feedback to inform product roadmaps and scaling global marketing frameworks to drive adoption and revenue.

Location: Must be based in the US (Los Angeles, New York, Palo Alto, or San Francisco) with an expectation to work in the office 4+ days per week.

Salary: $162,000–$284,000 per year

Company

A technology company focused on empowering human expression through visual messaging (Snapchat), augmented reality (Lens Studio), and AR glasses (Spectacles).

What you will do

• Lead cross-functional collaboration with Sales, Product, and Marketing to execute high-impact revenue product strategies.
• Act as the voice of the advertiser to inform product strategy and roadmaps for senior leadership.
• Develop and execute global go-to-market strategies, including positioning, messaging, and sales activation.
• Define and track KPIs for adoption and revenue, delivering performance narratives in QBRs.
• Establish scalable feedback loops between advertisers and product teams.
• Coach junior PMMs and promote AI fluency within the product marketing craft.

Requirements

• 8+ years of experience in product marketing, product strategy, or digital advertising.
• Advanced expertise in digital advertising, monetization, and platform strategy.
• Strong executive presence and ability to influence senior stakeholders.
• Exceptional communication and storytelling skills.
• Experience leading global marketing programs and frameworks.
• Must be based in the US and able to work in-office 4+ days per week.

Nice to have

• Experience leading marketing for large-scale advertising or tech products.
• Proficiency in GTM frameworks and strategic narrative development.
• Ability to translate market intelligence into product direction.
• Experience with data visualization tools like Looker.

Culture & Benefits

• "Default Together" culture emphasizing in-person collaboration.
• Comprehensive medical coverage and emotional/mental health support.
• Paid parental leave.
• Compensation packages including RSUs (equity).