Global Product Lead (AdTech)

TL;DR

Global Product Lead (AdTech/CTV): Driving the bidirectional flow of intelligence between the market and product development for the CTV business with an accent on GTM operating models and alpha/beta campaign operations. Focus on building a high-fidelity intelligence engine to capture customer insights and optimizing the path from pilots to scaled revenue.

Location: Menlo Park, CA or San Francisco, CA. Must be a United States resident.

Salary: $224,000 - $310,000 USD

Company

hirify.global is an AI-powered advertising platform that democratizes access to advanced machine learning for business growth and monetization.

What you will do

• Build a systematic intelligence engine between the market and CTV product/engineering teams to influence the product roadmap.
• Own end-to-end alpha/beta campaign operations, improving test success rates and scaling revenue.
• Design and implement a global GTM operating model for CTV across AMER, EMEA, and APAC regions.
• Establish customer health and retention infrastructure, including proactive monitoring and reactivation playbooks.
• Manage Market-to-Product (M2P) and Product-to-Market (P2M) intelligence flows to synthesize customer feedback into actionable product requirements.

Requirements

• 7+ years in product operations, GTM strategy, technical account management, or solutions consulting within ad tech or programmatic advertising.
• Deep fluency in advertiser measurement frameworks, including CPA, ROAS, incrementality, and MMP attribution.
• Proven track record of collaborating with Engineering, Data Science, and Product teams to prioritize roadmaps.
• Ability to design end-to-end operating models with clear ownership and escalation paths across multidisciplinary teams.
• AI-first operational mindset with a focus on automating and templatizing repeatable work.
• Requirement: United States residency.

Nice to have

• Direct experience with CTV advertising, streaming platform partnerships, or video measurement.
• Prior experience at a DSP, SSP, or MMP.
• Experience building or deploying AI-assisted workflows with measurable efficiency gains.

Culture & Benefits

• Competitive benefits package for US residents.
• Culture of humility, uncapped growth mindset, and proactive collaboration.
• Commitment to diversity, equity, and inclusion in the workplace.
• Environment that encourages experimentation and intelligent risk-taking.