Growth Product Marketing Lead (Mobile Apps)

TL;DR

Growth Product Marketing Lead (Mobile Apps): Designing and driving product marketing strategy and execution across in-app and out-of-app owned channels with an accent on organic growth and user acquisition. Focus on feature GTM, ASO optimization, and scaling global growth strategies to move users through their respective journeys.

Location: Hybrid (3 days in-office). Must be based in Los Angeles, San Francisco, or New York

Salary: $175,000 - $195,000 per year

Company

hirify.global is a global dating app that has revolutionized how people meet, serving approximately 50 million users per month in 190 countries.

What you will do

• Own the end-to-end go-to-market (GTM) strategy for new product features, including positioning, messaging, and branding.
• Develop and execute global organic growth strategies, optimizing the user journey and branded product touchpoints.
• Lead App Store Optimization (ASO) strategies to improve visibility and conversion rates in key global markets.
• Propose and develop new lifecycle CRM tactics to drive user success, engagement, and feature adoption.
• Operationalize AI SEO strategies and explore new GTM experiences to unlock growth and attract new users.
• Collaborate cross-functionally with Product, Design, Research, and Analytics teams to convert awareness into action.

Requirements

• 6-8+ years of experience in product marketing, leading full-funnel growth and GTM strategies, preferably in B2C mobile apps.
• Deep understanding of growth levers including ASO, CRM, and AI search.
• Analytical mindset with fluency in experimentation and A/B testing across diverse markets.
• Strong collaborative skills to partner with global cross-functional teams (Product, Design, Comms, etc.).
• Must be based in or able to work from Los Angeles, San Francisco, or New York.

Culture & Benefits

• Work on an app with massive global brand resonance and impact.
• Culture of urgency ("Move Fast") and transparency ("Real Talk").
• Inclusive workplace that celebrates diversity and unique perspectives.
• Hybrid work model combining remote flexibility with in-office collaboration.