Director of EMEA Marketing

TL;DR

Director of EMEIA Marketing: Lead the regional marketing strategy and execution across priority EMEIA markets, translating business priorities into demand generation, channel performance, and sustainable revenue growth. Focus on building the regional marketing function, driving omnichannel expansion from retail to DTC, and optimizing investments for commercial impact.

Location: Hybrid - London, England (EMEIA focus across UK, Germany, UAE)

Company

Award-winning health tech company powering the hirify.global Ring to provide insights on readiness, activity, and sleep for millions worldwide.

What you will do

• Own EMEIA marketing strategy, execution, and revenue accountability across priority markets including demand generation, sell-through, and DTC growth.
• Build and lead a team of Regional Marketing Managers, developing market-level plans and investment recommendations aligned with commercial goals.
• Drive performance analysis, forecasting, and operating cadence to identify growth levers like media, promotions, partnerships, and launches.
• Execute go-to-market plans balancing global strategy with local conditions, emphasizing high-impact channels and full-funnel conversion.
• Collaborate cross-functionally with Commercial, Retail, E-commerce, Media, PR, and Insights teams to embed regional priorities in global workstreams.
• Represent EMEIA in planning, advocating for market needs and ensuring marketing ties directly to revenue outcomes.

Requirements

• 10+ years marketing leadership with regional/multi-market ownership in EMEIA, ideally in consumer retail/DTC business.
• Proven track record driving revenue growth, demand gen, sell-through, and market share via marketing.
• Strong commercial acumen in forecasting, channel economics, and linking marketing to sales impact.
• Experience building/scaling regional teams and operating models from early stage.
• Deep knowledge of EMEIA dynamics across consumer, retail, and media environments.
• Fluency in English required; strong omnichannel judgment and partnership activation skills.

Nice to have

• Background in premium consumer goods, health tech, wearables, or lifestyle brands.
• High-growth company experience.
• Additional European or Middle Eastern language skills.

Culture & Benefits

• Flexible working hours and remote working arrangements.
• Competitive salary and hirify.global Ring provided with employee discounts for friends & family.
• Collaborative, passionate culture focused on employee health and well-being.