Head of Marketing

TL;DR

Head of Marketing (Mixed-use Destination): Lead the full marketing function across brand, performance, campaigns and customer insight for one of London’s most recognisable mixed-use destinations with an accent on commercial priorities including retention, leasing confidence, engagement and spend. Focus on evolving the end-to-end marketing operating model, connecting activity to measurable commercial outcomes, and shaping consistent brand experiences for B2B and B2C audiences.

Location: Central London | 4 days in office

Salary: £80,000 - £90,000

Company

Business with long-term ambition and significant investment in a high-profile London estate focused on culture, retail, workspace and community experience.

What you will do

• Lead and evolve the end-to-end marketing operating model across the estate
• Connect marketing activity directly to measurable commercial performance outcomes
• Shape a consistent brand experience across B2B and B2C audiences
• Partner with retail, events and occupier teams to deliver engaging year-round destination experiences
• Develop internal marketing capability while reducing reliance on external agencies

Requirements

• Proven experience in both B2B commercial property and consumer-facing footfall driving activity, ideally in mixed-use environments
• Strong commercial awareness with ability to link marketing to revenue, retention and growth
• Confidence managing senior stakeholders across multiple business functions
• Experience operating in complex, fast-moving environments with competing priorities
• Data-led mindset with strong understanding of performance metrics, budgeting and ROI

Culture & Benefits

• Strategic leadership role with visibility across senior business stakeholders
• Blend of commercial marketing, placemaking and customer experience strategy
• Long-term career growth in a business focused on innovation, sustainability and cultural relevance
• Commitment to equality of opportunity and merit-based decisions