Head of Marketing (Retail)

TL;DR

Head of Marketing (Retail): Lead commercial marketing planning and go-to-market engine for UK fragrance retailer with an accent on annual calendar, campaign delivery, retail and local activations. Focus on structuring GTM plans, channel activations, POS management, and building high-performing marketing team.

Location: Manchester office (hybrid with 15 work from home days a year)

Company

UK’s leading independent fragrance retailer established in 1994 with over 220 stores and online presence.

What you will do

• Own annual marketing calendar, campaign briefing, GTM planning for launches, trading moments and commercial initiatives.
• Define channel activation plans across store, app, site, CRM, digital, retail and local marketing.
• Lead campaign delivery with pace, structure, accountability and post-campaign reviews.
• Manage retail, local marketing and POS for store priorities and campaigns.
• Build GTM for commercial initiatives and external partnerships.
• Lead and develop Campaign Manager, Campaign Executive and Local Marketing/Retail Executive.

Requirements

• Senior marketing experience in retail, ecommerce, beauty, fragrance or fast-paced consumer business
• Strong experience with annual marketing calendars, campaign plans, GTM, retail marketing and POS.
• Commercial awareness linking marketing to business performance.
• Excellent stakeholder management across Brand, Creative, CRM, Digital, Retail and Commercial teams.
• Highly organised with briefing skills and team management experience.
• Comfortable in entrepreneurial, fast-moving environment.

Culture & Benefits

• Flexible working: 15 work from home days a year, duvet days, flex hours.
• State-of-the-art office in Trafford Park with free parking and onsite gym.
• Generous staff discounts on fragrances.
• Progression opportunities in creative, collaborative space.

Hiring process

• Upload CV via careers page.