Director of Brand and Integrated Marketing

TL;DR

Director of Brand and Integrated Marketing (Livestream Commerce): Lead large multi-channel brand campaigns with budgets in tens of millions across digital, TV, OOH, audio, partnerships, and activations with an accent on breakthrough culturally resonant ideas. Focus on cross-functional integration, measurement frameworks, and scaling the brand function while connecting campaigns to business impact.

Location: San Francisco, CA (remote co-located team anchored in hubs across US, UK, Ireland, Poland, Germany, Australia)

Salary: $240K – $285K • Offers Equity

Company

The largest livestream shopping platform in North America and Europe enabling sellers to build businesses across hundreds of categories.

What you will do

• Develop and scale breakthrough brand platforms and fully integrated campaigns across digital, TV, OOH, audio, partnerships, creators, and experiential activations.
• Own major cultural moments like Comic Con and build consent calendars embedding hirify.global into culture.
• Serve as connective tissue across paid media, creative, analytics, finance, social, product marketing, and partnerships.
• Manage brand budgets, make investment decisions, and establish scalable systems and processes.
• Define success metrics, implement brand lift and incrementality measurement, and optimize creative/channel mix.
• Provide creative leadership, manage agencies, and build a high-performing brand team over time.

Requirements

• Significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels in high-growth environments.
• Deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations.
• Track record of delivering measurable business impact from brand investments.
• Strong integration instincts connecting creative, media, measurement, and activations.
• Ability to balance creative ambition with operational and analytical rigor; lead without formal authority.
• Builder mindset energized by shaping foundational functions.

Culture & Benefits

• Flexible time off policy and company-wide holidays including spring and winter breaks.
• Comprehensive health insurance (Medical, Dental, Vision), 401k with employer match up to 4%, and international pension plans.
• Work from home support: home office setup, monthly cell phone/internet allowances.
• Care benefits: monthly food/wellness allowances, annual childcare allowance, lifetime family planning support.
• 16 weeks paid parental leave plus gradual return; monthly app allowance.