Global Lifecycle Marketing Manager (CRM)

TL;DR

Global Lifecycle Marketing Manager (CRM): Developing strategic communication programs to increase customer retention and engagement across new verticals with an accent on personalized messaging and cross-channel orchestration. Focus on building rapid testing frameworks in CRM channels and optimizing triggered communications based on user behavior.

Company

hirify.global is a technology company providing delivery services for restaurants and various other verticals in over 500 cities across 30 countries.

What you will do

• Create strategic programs and communications to increase retention and engagement via email, SMS, push, and in-app messaging.
• Manage the setup, monitoring, and optimization of ad hoc, triggered, and transactional programs.
• Develop and manage communications reporting dashboards to monitor trends and provide data-driven recommendations.
• Establish and implement a framework for rapid testing across CRM channels.
• Collaborate with Product, Operations, Analytics, and Strategy teams to align on customer lifecycle goals.
• Research and share current marketing best practices in email, push, and SMS with the broader team.

Requirements

• Experience in lifecycle, CRM, email, or other customer engagement marketing roles.
• Hands-on experience with CRM tools, email service providers, or marketing automation platforms.
• Basic understanding of analytics tools, HTML, and data visualization platforms like Looker, Tableau, or Sigma.
• Familiarity with segmentation, targeting, A/B testing, and performance analysis.
• A university degree or equivalent practical experience.
• Curiosity about using AI tools to optimize workflows and experiment faster.

Culture & Benefits

• High-impact role with the opportunity to shape the roadmap and scale key verticals.
• Fast-paced entrepreneurial environment that values self-starters and drive.
• Collaborative culture focused on turning ideas into measurable impact.
• Strong commitment to diversity, inclusion, and empowering teams from all backgrounds.

Hiring process

• Initial screen and hiring manager interview.
• Stakeholder interview.
• Take-home case study presentation.
• Final value-fit conversation.