Marketing Lifecycle & Tech Associate II (Martech)

TL;DR

Marketing Lifecycle & Tech Associate II (Martech): Orchestrating multi-channel member engagement campaigns and managing the Martech stack with an accent on lifecycle strategy and technical infrastructure. Focus on designing scalable automated workflows, optimizing deliverability, and translating business goals into actionable technical roadmaps.

Location: United States

Company

hirify.global is a healthcare fintech company that partners with employers and health plans to help members better access and afford medical care.

What you will do

• Manage and architect the Martech stack, specifically using Iterable to orchestrate sophisticated member lifecycle campaigns.
• Develop and execute personalized multi-channel strategies across email, SMS, and push notifications.
• Design and configure intricate workflows to ensure security, efficiency, and operational scalability.
• Build and QA HTML email campaigns to ensure flawless rendering across various email clients.
• Analyze campaign performance and deliverability metrics to derive actionable insights for strategy refinement.
• Collaborate with Product, CS, and Brand Marketing to align automation strategies with business objectives.

Requirements

• 3–5 years of experience in consumer marketing, growth marketing, or marketing operations, ideally in healthcare or B2B2C.
• Hands-on experience architecting and scaling programs within a major MAP (Iterable, HubSpot, Marketo, or Braze).
• Proficiency in HTML/CSS for email development and managing data triggers between platforms.
• Strong analytical skills for monitoring marketing metrics and interpreting complex datasets.
• Must be based in the United States (implied by US-specific benefits and location).

Nice to have

• Experience working in a high-growth startup environment.
• Proficiency using SQL in BI tools such as Looker or Tableau.
• Familiarity with supporting tools like Litmus, Lob, and Heap.
• Previous experience in B2B2C or fintech industries.

Culture & Benefits

• Comprehensive health coverage including medical, dental, vision, and a $4,400 annual HSA contribution.
• Generous time off with five weeks of annual PTO and a week-long fully paid summer break.
• Family-friendly leave including ten weeks of bonding leave for new parents and two weeks of caregiver leave.
• Financial security through a 401k plan with a 4% employer match and stock options.
• Additional perks such as a monthly lifestyle spending stipend and a hirify.global Health Payment Account.