Lifecycle & CRM Growth Manager

TL;DR

Lifecycle & CRM Growth Manager: Own retention & student lifecycle and referral growth systems that directly impact revenue and business growth with an accent on reducing churn, building engagement, and scaling acquisition channels. Focus on designing onboarding flows, trigger-based campaigns, behavioral segmentation, and end-to-end referral mechanics across email, WhatsApp, and SMS.

Location: Fully remote

Company

Award-winning online edtech bootcamp helping people succeed in tech careers with 87% employability rate across Web Development, QA, Data Analytics, and Data Science programs.

What you will do

• Design and launch onboarding flows and trigger-based sequences to reduce early churn, support motivation, and intervene at critical moments.
• Segment database by behavior and lifecycle status for targeted communication via email, WhatsApp, and SMS to boost engagement and cut refunds.
• Build scalable referral systems including end-to-end flows, testing mechanics, offers, and timing to drive new student acquisition.

Requirements

• Fluent English; Spanish is a strong plus.
• Proven experience in CRM, lifecycle, or email marketing.
• Strategic thinking beyond following briefs.
• High attention to detail and operational discipline.
• Strong writing skills adaptable to different segments and funnels.
• Experience with Customer.io is a strong plus.

Culture & Benefits

• Direct impact on revenue and core business metrics.
• High autonomy to explore, test, and improve processes.
• Competitive compensation.
• Fully remote collaboration with a global professional team.