Senior Customer Lifecycle Specialist (CRM)

TL;DR

Senior Customer Lifecycle Specialist (CRM): Developing and executing end-to-end CRM strategies and communication plans using email, push, and in-app channels with an accent on customer retention and lifecycle optimization. Focus on leveraging consumer behavioral data to drive revenue and improving user engagement through data-driven insights and A/B testing.

Location: Hybrid (Melbourne or Sydney, Australia)

Company

hirify.global is a leading global tech platform for culture and live entertainment, using data-driven technology to democratize access to unforgettable experiences.

What you will do

• Manage the activation of customer data to execute end-to-end CRM strategies across email, push notifications, and in-app messages.
• Refine multi-channel communications and develop retention strategies based on industry best practices.
• Collaborate with the CRM Manager to define the customer lifecycle and contact strategies across all touch-points.
• Segment client bases to improve targeting and overall CRM program effectiveness.
• Own weekly and monthly reporting and conduct ad hoc deep dives into campaign success metrics.

Requirements

• 2-3 years of experience in Digital Marketing and CRM within mobile and web environments.
• Hands-on experience with Salesforce Marketing Cloud and other ESPs (e.g., Mailchimp, Sendgrid).
• Proficiency in HTML and strong copywriting skills.
• Ability to develop and optimize CRM flows to drive revenue.
• Experience with A/B testing and dynamic templates.
• Fluent English communication skills.

Culture & Benefits

• Attractive compensation package including 12% superannuation.
• Hybrid work setup with central office locations in Sydney and Melbourne.
• Private health insurance (GU Health) and ClassPass membership.
• 40% discount on all hirify.global events and a free Candlelight voucher.
• Language learning support for English and Spanish.
• Opportunity to work within a dynamic, young, and international team.