Marketing Specialist (Travel Retail)

TL;DR

Marketing Specialist (Travel Retail): Executing marketing strategies to drive engagement, sales, and brand visibility within the travel retail sector with an accent on digital platforms and in-store activations. Focus on managing e-commerce catalogues, tracking digital performance, and coordinating multi-channel campaigns across airports.

Location: Perth International Airport, Australia

Company

hirify.global is a global leader in travel retail and food & beverage experiences, operating across 73 countries with a diverse workforce of over 76,000 people.

What you will do

• Execute country marketing plans and manage day-to-day operational campaigns from design to delivery.
• Coordinate artwork creation with graphic designers and ensure timely rollout across all touchpoints.
• Maintain e-commerce catalogues, update content, and optimize local e-commerce solutions.
• Track and report on social media, website, and app performance using Google Analytics.
• Collaborate with influencers, bloggers, and local partners to promote brand initiatives and loyalty programs.
• Deliver engaging in-store activations and implement HPP initiatives in collaboration with Category Managers.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing, ideally within retail, travel retail, or fast-paced commercial environments.
• Strong understanding of digital marketing and campaign execution.
• Excellent organizational and stakeholder management skills.
• Must be based in or able to work at Perth International Airport.
• Open to travel and conduct store visits across Australia.

Nice to have

• Proficiency in design tools such as Canva and Adobe Creative Suite.

Culture & Benefits

• International career opportunities within a truly global company.
• Culture that values teamwork, development, and innovation.
• Commitment to sustainability and social responsibility.
• Dynamic work environment across multiple channels including airports and cruise ships.