Artist Strategy Manager

TL;DR

Artist Strategy Manager (Music Marketing): Develop and implement comprehensive long-lead marketing strategies for domestic artists with an accent on data-driven campaigns, budget management, and cross-functional collaboration. Focus on overseeing complex project lifecycles, optimizing performance using DSP insights and industry trends, and driving fan engagement through e-commerce and visual content.

Location: Hybrid (Australasia/ANZ)

Company

Global music collective hirify.global with Warner Music Australasia focused on long-term career growth for domestic artists.

What you will do

• Develop and implement 3–6 month marketing strategies aligning artist brand with commercial goals.
• Collaborate with artists and managers to translate creative visions into actionable long-term plans.
• Oversee project lifecycles from single rollouts to album releases, including global coordination.
• Brief and manage data-driven paid advertising campaigns for efficient audience targeting.
• Partner with creative leads on visual identities and content for social/digital platforms.
• Monitor DSP data and trends to optimize campaigns; lead e-commerce/D2C strategies for fan engagement.
• Guide marketing team and act as deputy to Head of Domestic Artist Strategy.

Requirements

• At least 5 years manager-level marketing experience in music industry, record label, or creative environment.
• Deep understanding of ANZ music landscape and audience discovery/engagement.
• Strong relationship-building with artists, managers, and stakeholders.
• Highly organized with ability to manage high-volume roster and tight deadlines.
• Expertise in marketing financials: planning, managing, reconciling budgets.
• Excellent communication and copywriting skills for strategic presentations.

Nice to have

• Background in music touring or publishing.
• Experience with Chartmetric, Soundcharts, or Asana.
• Interest in emerging technologies like AI for music marketing.

Culture & Benefits

• Guided by core values: Curiosity, Collaboration, Commitment.
• Innovative global music company with creative independent spirit.
• Work with passionate specialists emphasizing fan-first approach and teamwork.
• Commitment to inclusion, diversity, and equal opportunity.