Sr. Member Growth Marketing Manager (Healthtech)

TL;DR

Sr. Member Growth Marketing Manager (Healthtech): Drive member acquisition and engagement for employer and health plan business lines with an accent on repeatable strategies leveraging customer channels and performance marketing. Focus on co-creating scalable playbooks, optimizing lifecycle campaigns, and analyzing KPIs to refine channel mix and budget allocation.

Location: United States

Company

Healthtech company founded in 2018 partnering with employers and health plans to help people access and afford care.

What you will do

• Own and execute repeatable member acquisition strategies using hirify.global and customer channels to meet growth goals.
• Build deep strategic relationships with employer and health plan partners to co-create member reach and engagement strategies.
• Influence lifecycle management for onboarding, retention, and re-engagement campaigns throughout the member care journey.
• Develop and execute paid and owned acquisition strategies with an explore/expand approach across channels.
• Collaborate with CS, Product, Brand Marketing, and other teams to align efforts with business objectives.
• Monitor KPIs, analyze data, and derive insights to optimize channel mix, messaging, and budgets.

Requirements

• 8+ years in consumer marketing, growth marketing, or demand generation, ideally in healthcare, health-tech, or B2B2C.
• Customer-facing experience finding mutually beneficial solutions in collaborative and challenging situations.
• Proficiency in architecting and scaling programs in Marketing Automation Platforms like Iterable, HubSpot, Marketo, or Braze with hands-on campaign building.
• Deep expertise in multi-channel campaigns: email/SMS/push, paid social, search, content marketing, organic growth.
• Ability to translate business goals into marketing roadmaps, design scalable systems, and lead cross-functional projects.
• Strong analytical skills for monitoring marketing analytics and deriving insights from complex datasets.
• Exceptional writing, presentation, and stakeholder influence skills.

Nice to have

• Experience in high-growth startup environment.
• Proficiency using SQL in BI tools like Looker or Tableau.
• Previous experience in B2B2C, healthcare tech, or fintech.

Culture & Benefits

• Medical, dental, and vision insurance.
• $4,400 annual HSA contribution and hirify.global Health Payment Account.
• Monthly lifestyle spending stipend.
• Five weeks annual PTO, week-long paid summer break, ten weeks bonding leave, two weeks caregiver leave.
• Employer-paid short- and long-term disability, 401k with 4% match, stock options.