Principal Product Marketing Manager, Growth (Healthtech)

TL;DR

Principal Product Marketing Manager, Growth (Healthtech): Leading the go-to-market strategy and growth engine for Woodwork, hirify.global's telehealth initiative, with an accent on positioning, acquisition channels, and creative execution. Focus on building a zero-to-one marketing function, optimizing customer journeys from app users to patients, and driving revenue growth via data-driven iterations.

Location: Must be based in Los Angeles, Chicago, New York, or San Francisco (hybrid, in-person Tuesdays and Thursdays)

Salary: $190,000 – $280,000

Company

AI-native platform powering how millions of gay people connect globally, featuring a dedicated men's health telehealth initiative.

What you will do

• Define and execute Woodwork's GTM strategy, owning positioning, messaging, and launch plans for new clinical offerings.
• Build and manage organic acquisition channels including in-app campaigns, email, and SMS to optimize the customer journey.
• Lead brand and creative execution for ad copy and imagery across internal and external channels.
• Oversee paid media agency relationships for Meta and Google campaigns, managing strategy and KPIs.
• Partner with product management, clinical ops, and legal teams to drive an integrated growth strategy.
• Track and report on key growth metrics such as CAC, LTV, and funnel velocity.

Requirements

• 10+ years of experience in product marketing (GTM, positioning) and growth marketing (acquisition, conversion).
• Proven zero-to-one track record of building a marketing function or brand from scratch.
• Deeply embedded in the LGBTQ+ community with an understanding of authentic messaging for this audience.
• Strong background in consumer tech or consumer health growth.
• Full-stack marketing capability, comfortable managing both high-level strategy and tactical execution.
• Data-driven approach to making bets and iterating based on imperfect information.

Nice to have

• Experience in healthtech, telehealth, or regulated DTC industries.
• Proficiency with lifecycle marketing tools and messaging sequencing.
• Track record in men's health, sexual health, or wellness categories.
• Passion for building services that meaningfully serve the LGBTQ+ community.

Culture & Benefits

• Inclusive environment focused on empowering the global LGBTQ+ community.
• Comprehensive health, dental, and vision insurance with partial coverage for dependents.
• Generous 401K plan with a 6% match and immediate vesting in the US.
• Industry-leading gender-affirming offerings with up to 90% cost coverage and HRT stipends.
• Flexible vacation policy and monthly stipends for cell phone, internet, wellness, food, and commuting.
• Onsite perks including breakfast/lunch and a yearly travel & leisure stipend.