Sr. Lead, Growth Marketing (AI)

TL;DR

Sr. Lead, Growth Marketing (AI): Leading user acquisition, retention, and growth across paid, organic, and partnership channels with an accent on performance marketing strategy and scaling consumer subscription apps. Focus on optimizing CAC/LTV, managing high-velocity experimentation, and improving funnel conversion to drive sustainable growth.

Location: Remote (Must be based in the US)

Salary: $135,000 - $170,000

Company

A leading health and fitness platform focused on enabling people to make healthy choices through technology.

What you will do

• Lead paid advertising strategy across major digital platforms including Meta, TikTok, Google, and Snapchat.
• Develop and execute user acquisition strategies to profitably scale new customer growth.
• Improve retention, engagement, and monetization through lifecycle insights and product-growth collaboration.
• Analyze campaign performance, focusing on CAC, ROAS, payback periods, and funnel conversion.
• Build repeatable testing frameworks for ads, landing pages, onboarding flows, and retention campaigns.
• Provide strategic guidance to executive leadership on market positioning and competitive dynamics.

Requirements

• 8+ years of experience in growth, paid acquisition, or performance marketing.
• Proven track record of scaling paid spend for consumer subscription, health/wellness, or fintech mobile apps.
• Deep hands-on experience with Apple Search Ads, Meta, and TikTok.
• Strong understanding of subscription app economics (CAC, LTV, ROAS, payback period).
• Proficiency with mobile attribution tools such as AppsFlyer, Adjust, Singular, or Branch.
• Must be based in the United States.

Nice to have

• Experience scaling apps in the AI, Health & Fitness, nutrition, or mobile utility categories.
• Expertise in influencer marketing, affiliate programs, and organic social strategy.
• Experience with web-to-app funnels, paywall testing, and onboarding optimization.
• Prior experience as a founder, operator, or executive-level growth consultant.

Culture & Benefits

• Flexible time-off policy via the Responsible Time Off benefit.
• Comprehensive medical, dental, and vision insurance.
• Competitive 401(k) plan with employer match.
• Monthly wellness and technology allowances.
• Paid maternity and paternity leave and fertility-related assistance.
• Dedicated mentorship program and annual all-company gatherings.