Senior Product Marketing Manager (AI)

TL;DR

Senior Product Marketing Manager (AI): Defining and executing GTM strategy for AI-powered capabilities and marketing tools for a self-care client experience platform with an accent on product positioning and adoption. Focus on synthesizing market insights to shape product direction and creating high-impact narratives for vertical SaaS.

Location: Remote (USA)

Salary: $112,000 - $154,000 per year

Company

hirify.global provides the first and only client experience platform for appointment-based, self-care businesses including salons, spas, and barbershops.

What you will do

• Own end-to-end GTM strategy and execution for AI-powered capabilities to drive adoption and revenue.
• Synthesize customer, market, and competitive insights into actionable recommendations to shape product positioning and scope.
• Develop differentiated positioning that connects product functionality to the outcomes that matter most to customers.
• Collaborate with creative teams to produce high-impact campaign assets and launch materials.
• Enable Sales, Support, and Customer Success teams with narratives and tools to grow adoption.
• Influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams.

Requirements

• 5+ years of product marketing experience in B2B SaaS.
• Proven track record of bringing AI-powered products to market and shaping their integration into the platform.
• Strong platform-level positioning instincts in vertical SaaS.
• Ability to develop and execute integrated GTM strategies that drive measurable revenue outcomes.
• Must be based in the USA.

Nice to have

• Experience in vertical SaaS, specifically within the self-care industry (medspa, salon, or spa).
• Background marketing growth products like CRM, marketing automation, or customer engagement tools.
• Familiarity with SMB through to enterprise businesses in service or appointment-based industries.

Culture & Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote work with a monthly work-from-home stipend.
• Equity opportunities to grow with the company.
• Learning and Development program (hirify.global Bucks) to explore the served market.